GPSLCASE STUDY
GPSL NEEDED A NEW WEBSITE WITH A MORE MODERN LOOK AND FEEL TO ALIGN WITH THEIR BRAND
| Project Type | Website Design and Development |
| Shakewell’s Service | Discovery | Design | Development |
| Technology | Wordpress |
PROBLEM STATEMENT:
GPSL is a leading technology organisation with a portfolio of cutting edge product solutions.
The internal team have spent significant time revising their mission and vision statements to
be more aligned with their current state of business, though none of this is reflected on
their current website.
Users who come to GPSL organically can recognise that the organisation is well established
though they have a hard time trying to find the information they seek, and getting in touch
with the appropriate person.
GPSL’s current site was complicated and unintuitive, and users have difficulty finding what
they need.The objective is to keep things as simple but smart as possible.
Shakewell approached this project with three objectives.
Brand | The representation of the GPSL brand needed a shakeup. We needed
to design the website in a way which communicated their brand, vision, and mission.
UX/UI | The new site should have a simple UX which guides you to easily find
the solutions on offer. We needed to find a way to bring to life what GPSL does
in a dynamic way. Essentially we needed to make something somewhat ‘boring’ appear
enticing.
Lead Gen | The site needs to work efficiently as a lead generation tool.
It was important to create pages that enable GPSL to create gated content,
integrate with Zoho forms but ensure the forms look/feel the same as the
website, integrate with live chat, and enable the creation of customisable
campaign landing pages...
SOLUTION:
To achieve all of these objectives we first did an extensive user journey
discovery where we mapped out an entirely new journey for users, one which
is far more intuitive and simple.
The website was then designed in a way that we could have stand out text blocks
to help emphasise key statements of the GPSL vision and mission. This design
style using bold block text is also a far more modern approach in comparison
to their former site, and we implemented a dark/light option for users as well
where they can toggle depending on their preference.
Being a very content heavy site, we ensured that we always had priority
focus on the importance of page load speeds, to ensure a fast and seamless
user journey.
The site itself was built on wordpress, allowing GPSL to have control over
dynamic content and campaign changes.