LOOPCASE STUDY

LOOP IS AN ONLINE GIFT CARD PLATFORM WITH A VISION TO PROMOTE RESPONSIBLE GIFTING THROUGH THE SALE OF E-GIFT CARDS STRICTLY FROM ETHICALLY AND ENVIRONMENTALLY CONSCIOUS BUSINESSES

Project TypeLogo | Brand Design | Website
Shakewell’s ServiceDiscovery | Design | Development
TechnologyLaravel | Next Js
mobile

PROBLEM STATEMENT:

LOOP operates as a stockist of e gift cards. They needed a platform which would act as a marketplace for customers to browse all of the brands available.
Users needed a meaningful way to browse through the wide range of ethically and environmentally conscious businesses, without leaving the site to go to each brands’ own website. The logistics of the transaction are essential, the user should not be redirected to any other website or platform to make their purchase. .
Brand administrators required an easy and simple way to monitor their inventory levels available on loop, and trick in real time their sales and redemptions.

SOLUTION:

Shakewell began with the development of Branding, and style guide. The branding needed to represent the values that Loop stands for:
  • Environmentally conscious, planet friendly, sustainable, locally made, recyclable, and carbon neutral.
We designed a logo in simple black and white, and the website style guide consisted of a range of “Earthy” tones and colours, with an overall look of Clean and simple.
Whilst the concept of selling gift cards is quite simple, it required extensive research to design and develop a journey that guaranteed customers a smooth transaction between making their purchase on Loop, gifting the purchase to their recipient, and that recipient easily redeeming their gift from the selected business.
The UI design was crucial. We identified that what we were designing is an online marketplace for e-gift cards. With such a diverse assortment of brands and industries, we needed to create a unique category system for browsing.

We decided on:

  • Shop by Category: Fashion, Beauty, Home, Health, Experiences 
  • Shop by Initiative: Vegan, Non-toxic dyes, natural ingredients, Locally made, Carbon Neutral, and Recycled
  • Loop Gift Card: The LOOP gift card is a swap card which allows the giftee to swap it for any other card/Brand on our site
To make the engagement attractive to potential brands, it was important to make sure that the administrative processes were as simple and easy as possible. We needed to ensure that Loop simply acted as an extension of the brand's existing site/store, without adding additional hassle for administrators.
Our research indicated that the majority of the brands/industries being targeted use Shopify for their e-commerce activity. And so we opted for a plugin with shopify so that admin users were not required to use an additional platform. Admin users to watch and track their sales and redemptions in real time via their unique LOOP shopify dashboard.