MUKCASE STUDY
MUK HAIRCARE IS A BORN AND BRED AUSTRALIAN OWNED PROFESSIONAL HAIRCARE BRAND WITH A BOLD ATTITUDE AND SERIOUS PRODUCT PERFORMANCE.
| Project Type | Ecommerce Website Design | Style Guide |
| Shakewell’s Service | Design | Development | Support |
| Technology | Wordpress |
PROBLEM STATEMENT:
MUK Hair is operating in a competitive hair & beauty landscape and
have evolved from a small startup to an award winning leader in the
Australian and Global hair market.
Their target market is often overwhelmed by the volume of products
and brands available in the marketplace, with insufficient knowledge
to make an informed decision about the product which is right for them,
and how to use it.
Muk’s purpose is simple, they create products which “say what they
do and do what they say”, and we needed to create a website which
reflected this simplicity, whilst ensuring ease of navigation, and
portraying the company as well established rather than a startup.
SOLUTION:
We first needed to create a style guide, this became the foundation
for the entire website. The style guide is clean and simple, with
accents of colour that align with their product labelling.
By looking at other competitor websites and conducting user interviews
we established the pain points that customers regularly encounter and
designed a user journey to overcome these. One of the key challenges we
identified for users was insufficient directions for “how to use”, so we
ensured the site was designed in a way that Muk could easily display video
how-to content where needed.
The style guide and user journey was combined into a wordpress website
which is fast and responsive.
