MUK Hair is operating in a competitive hair & beauty landscape and have evolved from a small startup to an award winning leader in the Australian and Global hair market.

Their target market is often overwhelmed by the volume of products and brands available in the marketplace, with insufficient knowledge to make an informed decision about the product which is right for them, and how to use it. Muk’s purpose is simple, they create products which “say what they do and do what they say”, and we needed to create a website which reflected this simplicity, whilst ensuring ease of navigation, and portraying the company as well established rather than a startup.

We first needed to create a style guide, this became the foundation for the entire website. The style guide is clean and simple, with accents of colour that align with their product labelling.

By looking at other competitor websites and conducting user interviews we established the pain points that customers regularly encounter and designed a user journey to overcome these. One of the key challenges we identified for users was insufficient directions for “how to use”, so we ensured the site was designed in a way that Muk could easily display video how-to content where needed.

The style guide and user journey was combined into a wordpress website which is fast and responsive.