How Much Does a Magento to Shopify Migration Cost in Australia?
Shakewell ·

Almost nobody leaves Magento because of Magento. They leave because the hosting, the patching and the upgrade cycle have become somebody’s second job, and that person would rather be doing something else.
That is a good reason to move. It also means the migration has to protect everything the old platform was quietly doing right — which is the part most quotes skip, and the reason two stores of similar size can be priced twenty thousand dollars apart.
Here are the ranges we see in Australia in 2026, and what actually moves them.
The short answer: typical ranges
- Data-only migration, standard theme: roughly $5,000–$15,000. Products, customers and orders moved across, a Shopify theme configured rather than designed, minimal custom work. Right for a small catalogue with no unusual trading rules.
- Standard mid-market replatform: roughly $20,000–$60,000. Custom theme or a heavily adapted one, a real URL and redirect map, a handful of integrations, extension functionality rebuilt as apps or custom code.
- Complex or B2B replatform: roughly $60,000–$150,000+. Customer-specific pricing, multi-store or multi-currency, ERP or POS integration, large or messy catalogues, and functionality that has no off-the-shelf Shopify equivalent.
- Shopify Plus enterprise moves: $150,000 upwards, usually phased, and usually with the integration work costing more than the storefront.
Treat these as orientation rather than a quote. A tightly scoped store with clean data can land under the bottom of its band; a “simple” store with one gnarly ERP integration can exceed the top of it.
What actually drives the number
1. Data quality, not data volume
The number of products barely matters. What matters is how consistently they were entered. A catalogue where every product uses the same attribute set migrates almost mechanically. One where six years of staff have improvised custom attributes, inconsistent variant naming and product data maintained in a spreadsheet since 2019 needs human decisions, and human decisions are what cost money.
This is why we audit before quoting. Nobody can price a migration from a sample of three products.
2. Extensions with no Shopify equivalent
Magento extensions do not come across. Most of the time that is a relief — plenty of stores are carrying extensions installed years ago for reasons nobody remembers.
The cost sits in the small number that are genuinely load-bearing. A custom pricing rule engine, a bespoke shipping calculator, a B2B approval workflow: each has to be rebuilt as a Shopify app, bought as one, or dropped. Finding these late is the single most common reason a migration runs over.
3. Integrations
ERP, POS, inventory, freight carriers and rate logic, payment gateways, subscriptions, marketing and CRM. On a mid-market store this is routinely the largest line item and the real timeline driver.
A migration quoted on catalogue size alone has not looked at this yet.
4. Design: rebuild or carry across?
Configuring an existing Shopify theme to approximate your current design is the cheap path and often the right one. A custom design costs more and is worth it when the storefront is genuinely part of the brand rather than a container for products.
The expensive mistake is recreating your Magento design pixel-for-pixel out of loyalty to a layout nobody chose deliberately in the first place.
5. B2B and customer-specific pricing
If you run customer-specific price lists, quantity breaks, approval workflows or account-based catalogues, you are in Shopify Plus B2B territory or building custom. This is the factor most likely to move a project from the middle band to the top one, and the one most often left out of an initial brief.
The cost nobody quotes: losing your rankings
The most expensive migration outcome is not a budget overrun. It is launching successfully and watching organic traffic fall off a cliff a fortnight later.
Magento and Shopify generate different URL structures. Without a deliberate map from every old URL to its new destination, the old ones return 404s and the rankings attached to them are discarded. Rebuilding that position takes months, and the lost revenue in the meantime usually dwarfs whatever the redirect work would have cost.
Three things prevent it:
- Inventory every existing URL — not just the ones in your sitemap. Pull them from Search Console, your server logs and your analytics.
- Map each one to a destination before launch, including the ones you are retiring.
- Verify after launch, not just before. Redirect rules that pass in staging can behave differently behind a live CDN.
We hold our own work to that standard: this site was migrated off WordPress with an automated check that fails the build unless 100% of the legacy URLs still resolve or redirect. It is not a difficult discipline. It is just one that gets skipped when the storefront is the thing everyone is looking at.
Ongoing costs after the move
Shopify shifts your cost structure rather than removing it. Budget for the platform subscription, transaction fees if you are not on Shopify Payments, and app subscriptions — which add up faster than most teams expect, because each rebuilt extension is often a monthly fee rather than a one-off.
Against that, you stop paying for hosting, security patching, and the upgrade projects that Magento demands every couple of years. For most mid-market retailers the total cost of ownership drops. For a store with deep custom functionality, it may not.
How to get a number you can trust
- Ask for an audit before a quote. Any fixed price offered without someone looking at your data and your extensions is a guess, and guesses get corrected in your direction.
- Ask what is excluded. Content entry, image optimisation, redirect mapping, integration rebuilds, post-launch monitoring — the gap between two quotes usually lives in the exclusions rather than the inclusions.
- Ask who owns the redirect map. If the answer is vague, you have found the risk.
- Ask what happens in the month after launch. A migration is judged on that month, not on go-live day.
Should you move at all?
Sometimes not. Adobe Commerce earns its complexity when you have deep catalogue rules, B2B pricing, multi-store or multi-currency requirements, or ERP integration that has to be exact. If that describes you, the honest answer may be to stay and fix what is actually wrong — which is often hosting, an unpatched version or accumulated extension debt rather than the platform itself.
If it does not describe you, Shopify will almost certainly cost you less to own and less to think about.
Related: Magento to Shopify migration · E-commerce migration & replatforming · What a website costs in Australia