Industry — E-commerce & retail
E-commerce that holds up in retail
We build and run stores for retailers who have outgrown the template: duty-free across an airport network, a haircare brand selling direct, a marketplace launched from scratch. Certified on Adobe Commerce, Shopify and BigCommerce, and equally comfortable in the systems behind the storefront.
- 2018
- building since
- 70+
- designers, engineers and product people
- 5
- regionsAustralia, Europe, the Philippines, the Middle East and the USA
- 6,500+
- commits across six repositoriesthe three SES aviation platforms we build and still run
What retail actually needs
Storefronts built for conversion
Conversion-focused builds on Adobe Commerce, Shopify and Shopify Plus — structured so your own merchandising team can run day-to-day changes without a developer on speed dial.
Multi-store and multi-currency
Retail networks rarely mean one store. We build multi-site, multi-currency and multi-language setups with the tax and freight logic each market needs, sharing one catalogue and one team behind it.
The systems behind the storefront
A store is only as dependable as its integrations: ERP, POS, freight, payments, subscriptions and marketing platforms. We build those connections and the product data model — including PIM — that keeps them accurate.
Replatforms without losing ground
Structured migrations off Magento, WooCommerce or an ageing bespoke build that preserve SEO, order history and integrations. Because we run enterprise Adobe Commerce ourselves, advice on whether to move is grounded rather than a sales pitch.
The proof
Work we have shipped, not a capability deck.
- Aelia Duty FreeAdobe Commerce duty-free retail across New Zealand's major airports, made dependable for travellers buying against a boarding-time deadline.Read the case study
- MUK HaircareAn e-commerce experience and product finder for an Australian haircare brand selling direct, with a refreshed style guide behind it.Read the case study
- LOOPAn ethical e-gift card marketplace taken from brand design through to checkout, where customers buy from sustainability-conscious businesses.Read the case study
Common questions
Which platform suits a growing Australian retailer?
Most land on Shopify for the lower operational overhead, or WooCommerce where owning the store and running content alongside it matters more. Adobe Commerce earns its complexity at larger catalogues, B2B pricing or deep ERP integration. The right answer depends more on who maintains it than on feature lists.
Can you connect our store to our ERP and inventory?
Yes, and it is usually the real timeline driver. ERP, POS, inventory, freight and fulfilment integrations are projects inside the project. We scope them explicitly rather than treating them as a line item discovered mid-build.
Will replatforming hurt our search rankings?
Only if URLs are treated as an afterthought — which is the most common way a migration destroys value. Every existing URL should be inventoried, mapped and verified before launch. See e-commerce migration for how we plan it.
Do you work with retailers outside Sydney?
Our head office is in Sydney and we work with clients across Australia — Melbourne, Brisbane, Perth, Adelaide and regional NSW included. Delivery has been remote-first for years, so a project runs the same way whether you are ten minutes away or in another state: scheduled calls, a shared board you can see at any time, and one named point of contact. We are happy to meet in person in Sydney.
Trusted by
“We partnered with Shakewell in 2024 to help improve and maintain our website technology. The team are friendly, diligent and routinely demonstrate a breadth of technical understanding that is hard to find. Their support has put us in a much stronger position to scale and enhance our web presence.”
Aidan Arentz
Digital Product Owner of Merivale
“Hannah and the team have been instrumental in building a strong inbound lead model, nurturing potential clients with timely email communications, and supporting our sales team. This helped us secure over 300 new members—all before opening our doors!
Each social media post has been impactful, and the ads capture the brand’s tone perfectly. I highly recommend Shakewell for high-performance digital marketing focused on brand positioning and strategic growth.”
Briony Fischer
Club Manager, B3 by Social Remedy
Engagement models
How we work
Four straightforward ways to engage us. Pick the one that fits, or mix them as your needs change.
Staff Augmentation
Add experienced Shakewell developers, designers or specialists directly to your own team. Engagements typically run three to twelve months, but can be as short or long as you need — you get the skills without the commitment and cost of hiring full-time.
About staff augmentationFixed-Scope Projects
Have a defined outcome in mind? We scope it, price it and deliver it as a project — a clear timeline, agreed milestones and a single point of accountability from kickoff to handover.
Embedded Delivery Teams
For larger or longer-running work, a cross-functional Shakewell team — development, design and delivery management — plugs in as your delivery arm, working to your priorities and your reporting cadence.
Support & Maintenance
Already live? We keep websites, stores and apps secure, updated and performing through ongoing retainers — business-hours support as standard, with 24/7 coverage available for critical issues.
About support & maintenance