E-commerce migration
Magento to Shopify Migration
Most stores leaving Magento are not leaving because of Magento. They are leaving because nobody wants to own the hosting, the patching and the upgrade cycle any more. That is a good reason to move — but it also means the migration has to protect everything the old platform was quietly doing right, and that is the part most quotes skip.
- 2018
- building since
- 70+
- designers, engineers and product people
- 5
- regionsAustralia, Europe, the Philippines, the Middle East and the USA
- 6,500+
- commits across six repositoriesthe three SES aviation platforms we build and still run
What the migration actually involves
Deciding whether to move
Adobe Commerce earns its complexity when you have deep catalogue rules, B2B or customer-specific pricing, multi-store setups, or ERP integration that has to be exact. If none of that is you, Shopify almost certainly is. If some of it is, the honest answer is more complicated — and we would rather work that out before the quote than during the build.
Protecting the rankings you already have
Magento and Shopify generate different URL structures. Without a deliberate map, the old URLs 404 on launch and every ranking attached to them is discarded — the fastest way to make a successful migration look like a disaster. We inventory every URL, map each to a destination, and verify the redirects before launch and again after.
Products, customers and order history
Products, variants, collections, customers and historical orders all come across. How cleanly depends on how much of your catalogue lives in custom Magento attributes rather than standard fields, which is why the audit comes first. Password hashing differs between the platforms, so customers need one reset — planned and communicated, not discovered on launch day.
Extension parity
Magento extensions do not migrate. We audit which are genuinely in use, map each live function to a Shopify app or custom work, and name the small number with no clean equivalent. Those are the ones that decide whether the move is right, so we surface them early rather than at the end.
Integrations and the operational tail
ERP and inventory, POS, freight carriers and rate logic, payment gateways, subscriptions, marketing and CRM. On a mid-market store this is usually the real timeline driver, and the reason a migration quoted on catalogue size runs over.
Cutover and the month after
A launch plan with a rollback position, then active monitoring of rankings, redirects and conversion once traffic is on the new store. A replatform is judged on the month after go-live, not the day of it — that is when a missed redirect map shows up in the numbers.
The proof
Work we have shipped, not a capability deck.
- Aelia Duty FreeWe took over and still run an Adobe Commerce platform where the trading rules are genuinely hard — multi-currency, multi-location, duty and tax logic and real-time inventory. The same understanding of what Magento is doing under a store is what makes moving off it safe.Read the case study
- LOOPAn e-gift-card marketplace built end to end, from brand through to the storefront customers buy in.Read the case study
Common questions
How long does a Magento to Shopify migration take?
For a straightforward catalogue on a standard theme, weeks. For a mid-market store with ERP integration, complex pricing rules and years of order history, plan in months. The storefront is rarely what sets the timeline — data quality, custom Magento functionality that has to be rebuilt rather than carried across, and integrations are. We would rather scope those three honestly than quote on catalogue size and revise later.
Will we lose our search rankings?
Only if URLs are treated as an afterthought, which is the single most common way a replatform destroys value. Magento and Shopify generate different URL structures, so without a mapping the old ones 404 and every ranking attached to them is discarded. Every URL should be inventoried, mapped and verified before launch and again after. We hold ourselves to it — this site was migrated off WordPress with an automated check that fails the build unless 100% of the old URLs still resolve or redirect.
Can we keep our order history and customer accounts?
Products, variants, collections, customers and historical orders all migrate. What varies is how cleanly, depending on how much lives in custom Magento attributes rather than standard fields. Passwords are the known exception: hashing differs between the platforms, so customers need one reset. Planning that communication is part of the migration rather than a launch-day surprise.
What about our Magento extensions?
They do not come across, and that is usually a feature rather than a loss. Most stores are carrying extensions installed years ago for reasons nobody remembers. We audit what is actually in use, map each live function to a Shopify app or custom work, and are explicit about the small number that have no equivalent — those are the ones that decide whether the move is right.
Should we move to Shopify at all?
Not always. Adobe Commerce earns its complexity when you have deep catalogue rules, customer-specific B2B pricing, multi-store or multi-brand setups, or ERP integration that has to be exact. Shopify removes hosting, patching and upgrade overhead, which is worth more than the flexibility you give up for most retailers — but not all. We audit before recommending, and we will tell you when staying put is the better spend.
What does it cost?
It depends far more on integrations, data quality and how much custom functionality has to be rebuilt than on how many products you have. Our guide to what a Magento to Shopify migration costs in Australia sets out the typical ranges and what moves them.
Do you work with retailers outside Sydney?
Our head office is in Sydney and we work with clients across Australia — Melbourne, Brisbane, Perth, Adelaide and regional NSW included. Delivery has been remote-first for years, so a project runs the same way whether you are ten minutes away or in another state: scheduled calls, a shared board you can see at any time, and one named point of contact. We are happy to meet in person in Sydney.
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Engagement models
How we work
Four straightforward ways to engage us. Pick the one that fits, or mix them as your needs change.
Staff Augmentation
Add experienced Shakewell developers, designers or specialists directly to your own team. Engagements typically run three to twelve months, but can be as short or long as you need — you get the skills without the commitment and cost of hiring full-time.
About staff augmentationFixed-Scope Projects
Have a defined outcome in mind? We scope it, price it and deliver it as a project — a clear timeline, agreed milestones and a single point of accountability from kickoff to handover.
Embedded Delivery Teams
For larger or longer-running work, a cross-functional Shakewell team — development, design and delivery management — plugs in as your delivery arm, working to your priorities and your reporting cadence.
Support & Maintenance
Already live? We keep websites, stores and apps secure, updated and performing through ongoing retainers — business-hours support as standard, with 24/7 coverage available for critical issues.
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