Shopify Development

Yes. Migrations from Magento, WooCommerce and bespoke carts are routine work. The parts that actually decide whether a migration goes well are the unglamorous ones: product and customer data mapping, preserving URLs so you keep your search rankings, and rebuilding integrations. We plan those first, because a migration that quietly loses your organic traffic is an expensive success.

Yes — private and custom apps, plus integrations with ERP, inventory, subscription and fulfilment systems. Where an off-the-shelf app does the job properly we will tell you to use it; custom work is for the cases where your process genuinely differs from the default.

Because hosting, security patching, PCI scope and platform upgrades stop being your problem, and for most retailers that is worth more than the flexibility given up. The checkout is well optimised and continuously improved by people whose full-time job it is. The trade-offs are real though: you pay platform fees, the checkout is only customisable within limits below Plus, and anything genuinely unusual about how you trade has to fit Shopify's model or live in an app.

Most growing retailers do not need Plus. It becomes worth the step up when you need checkout customisation, scripted discounting, multiple storefronts or expansion stores, higher API limits, or the B2B features. If none of those describe you, standard Shopify with a well-built theme is the better spend.

Our head office is in Sydney and we work with clients across Australia — Melbourne, Brisbane, Perth, Adelaide and regional NSW included — as well as in New Zealand, where the duty free stores across the major airports have run on a platform we build and support since 2021. Delivery has been remote-first for years, so a project runs the same way whether you are ten minutes away or across the Tasman: scheduled calls, a shared board you can see at any time, and one named point of contact. We are happy to meet in person in Sydney.

Shopify keeps the platform cost predictable — you are paying a subscription rather than for hosting and core maintenance — so the build budget goes on theme work, integrations and data migration. A themed store with light customisation is a very different number from a Plus build with ERP and POS integration. It depends far more on integrations, content and certainty of scope than on page count, so we would rather scope it than quote a number blind. Our guide to what a website costs in Australia sets out the typical market ranges, and how we engage explains the models.

A themed store with standard apps can be live in weeks; a Plus build with catalogue migration, custom checkout logic and back-office integration runs to months. Migration timelines are driven by data quality more than by design. The honest answer is that scope decides it, not the platform. How we engage sets out the engagement models and the timeline ranges each one tends to run to, and we give you a milestone plan once we have scoped the work rather than a number before.

Migrations lose rankings when the redirect map is treated as a launch-week task. Shopify enforces its own URL structure for products and collections, so most stores cannot keep their existing paths — every indexed URL needs a mapped destination decided in advance. Done properly, a migration is a temporary dip rather than a permanent loss, and the difference is almost entirely planning.

Shopify Plus has native B2B — company accounts, customer-specific catalogues and price lists, and payment terms — and it covers a good share of wholesale requirements without an app. Where it strains is deep account hierarchies, complex kits and bundles, or pricing logic that lives in an ERP and has to be honoured in real time. Those are worth testing against your actual rules before committing, not after.

When the business logic you need sits at the checkout and the platform will not let you reach it, when your pricing rules are genuinely non-standard, or when the operational cost of working around a constraint exceeds the cost of running a platform you control. Catalogue size alone is rarely the reason — plenty of very large catalogues run happily on Shopify. It is the complexity of the rules around them that decides it.

Sometimes, and less often than it is proposed. Headless earns its cost when content and commerce need to serve more than one destination, or when the front end must change independently of the platform. It costs you the editorial experience and adds moving parts, which small teams feel hardest. If a single storefront is the only consumer, the standard theme layer is usually the better engineering decision.