Case study

The Boathouse Group

Boathouse Group is a collection of iconic hospitality venues. In collaboration with New Republique design agency, Shakewell was engaged to rebuild their website to elevate the digital presence, streamline guest experiences, and enable data-driven decision-making.

At a glance

Built on: Laravel and Next.js
Collaboration: delivered with design agency New Republique
Focus: guest journey, page speed, multi-venue navigation, internal tool integration

The problem

Boathouse Group operates a well-loved portfolio of venues across dining, events and retail, but the previous website did not reflect the scale, quality or modernity of the brand. The experience felt fragmented, users struggled to find information, browse venues or engage with what was on offer.

Our approach

Working with design agency New Republique, we ran a deep discovery phase mapping the full guest journey and identifying friction points, then defined a streamlined site architecture and brought it to life with New Republique’s design.

The brief was a site that was content-rich and intuitive, optimised for page speed, easy to navigate across venue types, personalised to the guest journey, and integrated with internal tools.

The outcome

A refreshed information architecture that makes exploring multiple venues straightforward, built on Laravel and Next.js so the BHG team can update content themselves and custom integrations can be added where needed.

Related services: Laravel Development · UX & UI Design

Industry: Hospitality

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