Services
AI Consulting & Implementation
We build AI into the day-to-day processes where it actually saves time and money: fulfilment, customer service, content and engineering. Built around your existing stack, with interchangeable models and no lock-in.

Our position
Why we do not sell you an AI product
The AI landscape changes every few months. Any locked-in platform you buy today will be outrun by the technology within a year, and you will still be paying the subscription. Our approach is different: we build AI capability around your existing systems using interchangeable models, so when a better or cheaper model arrives, you swap it in rather than starting over. We then review the setup with you every six to twelve months to make sure you are still on the best stack for the job. You own the capability. Nobody owns you.
Where AI earns its keep
Fulfilment operations
Automated order triage, exception detection, delivery ETA communication and stock query handling across store networks.

Customer service
AI-assisted response drafting, ticket classification and routing, and self-service answers grounded in your own product data, with humans kept in the loop where it matters.

Content operations
Product description generation and enrichment at catalogue scale, translation, and content QA against your style and compliance rules.

Engineering and QA
AI-assisted code review, test generation and documentation for internal development teams.

Engagement models
We are open about how we work because different businesses need different things:
- We build it and run it: Shakewell delivers and supports the capability as a managed service
- We build it, you run it: we deliver, then hand over to your team with documentation and training, including upskilling a nominated internal owner
- We advise, you build: strategy, model selection, architecture and governance for your internal team
Fixed-price delivery available on scoped implementations. No platform fees, no per-seat licences, no volume-based transaction charges from us.
How an engagement starts
Every engagement starts with a short readiness assessment: we map your processes, identify where AI genuinely pays for itself, and give you a prioritised roadmap with realistic costs. If the honest answer is that AI will not help a given process yet, we say so.
Find out where AI actually pays off in your business
Our approach
We build AI capability around the systems you already run, using interchangeable models so you can swap in a better or cheaper one when it arrives instead of starting over. Every engagement begins with a short readiness assessment that maps your processes and shows where AI genuinely pays for itself — and if it will not help a given process yet, we say so.
This is backed by real product engineering, not slideware: we built and run Jasper, our own AI-powered team intelligence hub with AI code reviews, team messaging, time tracking, wiki, and uptime monitoring. Our team uses it daily on our own projects, so the AI workflows we recommend to clients are the ones we have already shipped and live with ourselves.
What we solve
- Fulfilment teams buried in manual order triage, exception handling and delivery-status queries
- Customer service queues growing faster than the team answering them
- Product content that takes too long to write, enrich and check at catalogue scale
- AI platform subscriptions that lock you in while the technology moves on without you
What’s included
- AI readiness assessment with a prioritised roadmap and realistic costs
- Model selection, architecture and governance advice
- Implementation across fulfilment, customer service, content and engineering workflows
- Managed service delivery, or handover to your team with documentation and training
- A setup review every six to twelve months to keep you on the best stack for the job
- 2018
- building since
- 70+
- designers, engineers and product people
- 5
- regionsAustralia, Europe, the Philippines, the Middle East and the USA
- 6,500+
- commits across six repositoriesthe three SES aviation platforms we build and still run
Common questions
What can AI realistically do for our business?
The reliable wins are narrow and unglamorous: search across documents nobody can find, summarising or classifying volumes of text, drafting under human review, and extracting structure from unstructured records. For the American Chemical Society that meant matching researchers to the right journal from a large catalogue — a narrow, measurable job rather than a general one. The projects that disappoint are the ones that start with the technology rather than a specific process that is measurably painful.
Is our data safe if we use AI?
It depends entirely on the architecture, which is why it is a design decision rather than an afterthought. Data residency, what leaves your environment, what is retained by a provider and what is used for training are all things to settle before building. For sensitive material, we design so the model sees the minimum necessary.
How do you stop it making things up?
By constraining what it can answer from and showing its sources. Grounding responses in your own documents, citing where each answer came from, and keeping a human in the loop where the cost of being wrong is real. Any system that cannot show its working should not be trusted with a decision that matters.
Do we need our own model?
Almost certainly not. Very few businesses need to train a model; most need good retrieval, clear prompts, sound evaluation and sensible guardrails around a capable existing model. That is a substantially smaller and cheaper project than the conversation usually assumes.
Engagement models
How we work
Four straightforward ways to engage us. Pick the one that fits, or mix them as your needs change.
Staff Augmentation
Add experienced Shakewell developers, designers or specialists directly to your own team. Engagements typically run three to twelve months, but can be as short or long as you need — you get the skills without the commitment and cost of hiring full-time.
About staff augmentationFixed-Scope Projects
Have a defined outcome in mind? We scope it, price it and deliver it as a project — a clear timeline, agreed milestones and a single point of accountability from kickoff to handover.
Embedded Delivery Teams
For larger or longer-running work, a cross-functional Shakewell team — development, design and delivery management — plugs in as your delivery arm, working to your priorities and your reporting cadence.
Support & Maintenance
Already live? We keep websites, stores and apps secure, updated and performing through ongoing retainers — business-hours support as standard, with 24/7 coverage available for critical issues.
About support & maintenanceTrusted by
“We partnered with Shakewell in 2024 to help improve and maintain our website technology. The team are friendly, diligent and routinely demonstrate a breadth of technical understanding that is hard to find. Their support has put us in a much stronger position to scale and enhance our web presence.”
Aidan Arentz
Digital Product Owner of Merivale
“Hannah and the team have been instrumental in building a strong inbound lead model, nurturing potential clients with timely email communications, and supporting our sales team. This helped us secure over 300 new members—all before opening our doors!
Each social media post has been impactful, and the ads capture the brand’s tone perfectly. I highly recommend Shakewell for high-performance digital marketing focused on brand positioning and strategic growth.”
Briony Fischer
Club Manager, B3 by Social Remedy
Start a conversation
Start a conversation
Tell us what you want to build, fix or scale — we’ll come back with a clear way forward.








