Elevating an Aussie haircare brand's e-commerce experience for MUK Haircare

The problem

MUK Haircare had evolved from humble startup to recognised Australian brand, but its digital presence hadn’t kept pace. In a saturated marketplace, customers struggled to choose the right product for their hair. The site needed to portray MUK as established and trustworthy, simplify navigation across a wide product range, and help users understand how to use each product.

Our approach

We began by collaborating with MUK on a refreshed style guide (a clean, minimalist design system with purposeful accents of colour) as the foundation for all future digital decisions. Competitor research and customer interviews surfaced the biggest pain point (a lack of clear usage directions), so we designed a content-forward experience with how-to videos throughout the product journey and smart categorisation, built on WordPress with modular product pages and an SEO-optimised structure.

The outcome

An e-commerce experience with the clarity and confidence of MUK’s own promise, products that “say what they do and do what they say”, that MUK’s internal team can manage with ease.

Related services: E-commerce, UX / UI Design

Industry: E-commerce & Retail