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Shopify B2B in Australia (2026): What's on Each Plan Since April, and How to Set It Up

Shakewell ·

On 2 April 2026, Shopify moved the core of its B2B features off Plus. Company profiles, payment terms, volume pricing and up to three active B2B catalogue assignments are now on every plan from Basic up.

For an Australian supplier selling to trade, that changes the first question. It used to be “can we justify Plus?” Now it is “do our prices fit in three catalogues?”

Here is what is on which plan, how the trade side works for your buyers, and how we would set it up. Every feature claim comes from Shopify’s own help centre, changelog or developer docs, rechecked on 8 November 2026.

What changed in April 2026

Shopify’s changelog for 2 April 2026 lists what moved to Basic, Grow and Advanced at no extra cost: company profiles, payment terms, volume pricing, vaulted credit cards, and up to three active B2B catalogues assigned through Markets. ACH payments, for US stores only, came with them.

Plus keeps the parts larger wholesale businesses lean on: unlimited catalogues, catalogues assigned directly to a company or location, and deposits and partial payments.

Plan prices did not change with it. Basic is A$42 a month on yearly billing and Plus starts at A$3,700 a month, per Shopify’s Australian pricing page, rechecked 8 November 2026. Our Shopify pricing guide has every plan and fee.

Shopify B2B features by plan

Feature Basic, Grow, Advanced Plus
Companies and company locations Yes Yes
Active B2B catalogue assignments Up to 3, through B2B markets Unlimited
Catalogue assigned to one company (customer-specific pricing) No Yes
Quantity rules and price breaks Yes Yes
Net payment terms, vaulted cards, payment reminders Yes Yes
Deposits, partial payments, payment requests per fulfilment No Yes
Draft orders, PO numbers on draft orders, quick order list, reorders Yes Yes
Theme content targeted at B2B customers specifically No Yes

Two conditions sit behind that table. Below Plus, B2B catalogues need the new Shopify Markets. And customising the storefront and checkout by market needs Advanced or Plus. Because B2B catalogues below Plus sit in a B2B market, Advanced may get part of the way to separate B2B content through market customisation; test it before you rely on it.

The B2B portal: how trade customers log in

There is no separate wholesale site to build. A trade buyer’s portal is their customer account on your store.

Shopify B2B requires customer accounts, and Shopify says plainly that legacy customer accounts cannot be used for B2B customers and orders. If your store still runs the old password-based accounts, switching comes first.

Buyers sign in with the email address linked to their company location and a one-time code sent to that email. No password. Once in, they can:

  • see their order history and company location details
  • pay outstanding orders, including with saved payment methods
  • track orders and submit return requests
  • reorder by duplicating a past order.

New trade customers can apply through a company account request form. Each submission creates a company, a location and a customer in your admin, but they cannot order or see B2B prices until you approve them. Approve by hand, or automatically with a Shopify Flow workflow.

If you remember the old Wholesale channel, it is gone. Its help pages now redirect to the B2B section of Shopify’s help centre. Wholesale customers sitting in your admin as ordinary customers can be moved into companies with Shopify’s built-in migration tool, up to 250 at a time, with their past orders.

Companies, locations and tax

A company is the parent. A company location is the business you actually sell to: a head office, a store, a site.

Each location carries its own tax ID, tax exemptions, shipping and billing addresses, pricing, payment terms, checkout settings and contacts. A location can hold up to 25 catalogues and 50 customers.

Each buyer gets one of two permissions for a location. “Ordering only” lets them buy and see their own orders. “Location admin” lets them buy and see every order placed for that location.

For tax, each location has a Tax ID field and a choice to collect tax, not collect tax, or collect tax unless exemptions apply. Shopify documents automatic checking of VAT numbers for UK and EU locations. Its B2B help says nothing about checking Australian Business Numbers, so treat the Tax ID field as a record and verify ABNs yourself. Whether any trade customer should be exempt from GST is a question for your accountant, not a store setting.

Catalogues, price lists and quantity rules

A catalogue is what many suppliers call a price list. It decides which products a B2B buyer sees and what they pay. You include or exclude products, then apply a percentage increase or decrease across the catalogue, fixed prices per product or per variant, or both. Fixed prices override the percentage. Catalogues export and import as CSV files, which helps when prices come from an ERP. Export covers fixed-price products only, not percentage-adjusted prices, and the Published column includes or excludes whole products, not single variants.

A catalogue reaches buyers in one of two ways:

  • Through a B2B market. The catalogue’s products and prices go to every company location in that market. This is the only route below Plus.
  • Directly to a company location. Plus only. A location can hold up to 25 catalogues, and a store up to 10,000.

If a location has several direct catalogues, the buyer sees the lowest price for a shared product. If a direct catalogue and a market catalogue both price an item, the location’s catalogue wins.

On top of a catalogue you can add:

  • Quantity rules: a minimum, a maximum and an increment per variant, such as cartons of 10. Buyers cannot mix variants to reach them.
  • Volume pricing: up to 10 price breaks per product, applied per variant. Break quantities must sit above the minimum and be a multiple of the increment. Once a break applies, the price is fixed and catalogue-wide adjustments no longer apply.

The limit below Plus is on assignments, not just catalogues: three active assignments across active B2B markets, and one catalogue assigned to two markets counts as two. So three assignments means roughly three price levels, say trade, distributor and key account. If each customer has its own negotiated price list, that is a catalogue assigned directly to a company, and that is Plus.

Payment terms, draft orders and the B2B checkout

Payment terms can be set on a company location, for a whole company, on a single draft order, or in bulk. The options are:

  • No payment terms: payment is due at checkout. This is the default.
  • Net terms: 7, 15, 30, 45, 60 or 90 days.
  • Due on fulfilment: payment is due once every item in the order is fulfilled.
  • Fixed date: a set calendar date, on draft orders only.

During the term, the buyer logs in, opens the order and pays it, or pays early with Pay now. After the term it shows as overdue, but can still be paid. Payment reminders are sent on the due date through Shopify Flow. If a buyer saved a card, Shopify does not capture it when the term ends. You charge it manually in the admin. Deposits, a percentage taken at checkout or requested on a draft order, are Plus only.

One gap for Australian suppliers: 30 days end of month is not on the list. A fixed date covers it on individual draft orders. Otherwise, agree where the real due date lives, usually your accounting system.

Checkout settings are also per location. You can submit all orders as drafts for your review, with no payment taken at checkout, and you can let buyers ship to a one-time address. Buyers can pay with a card saved to their company location (vaulting needs Shopify Payments) or use store credit. PO numbers can be added to draft orders.

Draft orders work from the other side. Pick a buyer and their company location, and their catalogue prices, payment terms and checkout settings apply automatically. You can lock the prices so later changes do not touch the order, then send an invoice. For many suppliers that is a perfectly good simple quote.

B2B app or native B2B?

For the basics, native is enough. Companies, catalogues, payment terms and the portal are built in, and Shopify lists third-party B2B apps as an extension route, not a requirement.

Native Shopify B2B Third-party B2B app
Companies, locations, tax settings Built in Check how the app maps to them
Pricing Catalogues, fixed prices, volume pricing May add rules catalogues cannot express
Customer sign-in Customer accounts, one-time code Test against your account setup
Plan limits 3 assignments below Plus App’s own limits and fees
Support Shopify The app developer

Test any app against customer accounts and checkout before you commit. Apps still fill some gaps.

  • Hiding the store from the public. Shopify points to third-party apps if you want to lock pages, or the whole store, from anyone not logged in. Think first: a catalogue behind a login cannot earn search traffic, as we explain on our B2B ecommerce page.
  • Pricing rules catalogues cannot express. Shopify Scripts stopped running on 30 June 2026, so wholesale rules that ran on Scripts need replacing with Shopify Functions. Custom apps are created in the Dev Dashboard, and custom apps containing Functions run only on Plus. Below Plus, look for a public app.
  • ERP sync. Most ERP connectors now handle B2B companies and catalogues, with plan caveats we cover in our Shopify ERP integration guide.

Running wholesale and retail (DTC) in one store

Shopify supports one store for both B2B and direct-to-consumer sales, or a separate B2B-only store. For most Australian suppliers one store is right: one product catalogue, one stock pool, one set of integrations to maintain.

Here is how they share it:

  • Retail shoppers see your normal prices. Trade buyers see their catalogue once logged in.
  • Trade-only products can be unpublished from the online store but kept in a B2B catalogue, so only logged-in buyers see them.
  • The theme is the same for both. On Plus, the theme editor can show different content to B2B and retail customers. Below Plus, that B2B-specific option is not available, though market customisation on Advanced may cover some of it.

That last point is easy to miss. If you want different banners, navigation or a quick-order layout for trade buyers and you are not on Plus, plan that work into the build. Shopify also offers Trade, a theme built for B2B, which may cover more than you expect.

Separate stores earn their cost when the catalogues genuinely diverge or different teams run each channel.

How we would set it up

  1. Write down every price rule, including the exceptions that live in one salesperson’s head. If they fit in three catalogues, stay on your plan.
  2. Turn on customer accounts and retire legacy accounts.
  3. Move to the new Shopify Markets if you have not already.
  4. Create companies and locations, or migrate existing wholesale customers.
  5. Build catalogues, then price breaks and quantity rules.
  6. Set payment terms and checkout settings per location.
  7. Test with a real trade account: sign-in, pricing, a net 30 order, a draft order and a reorder.

When Plus is the answer

Plus earns its fee for B2B when you need a price list per customer, more than three price levels, deposits or partial payments, different theme content for trade buyers, or custom Functions for pricing logic. If none of those apply, start on the plan you already have.

We set out the rest of the case on our Shopify Plus page, and the full cost in what a Shopify Plus build costs in Australia. For everything else, see our Shopify development work.


Sources: Shopify’s changelog on key B2B features on non-Plus plans; Shopify’s help centre on B2B, B2B features by plan, B2B features, migrating customers to companies, the blended store checklist, sign-in and customer accounts, company account requests, creating companies, catalogues, creating catalogues, quantity rules and volume pricing, B2B and Markets, checkout and orders, checkout settings, payment terms, draft orders, store customisation, theme content by market and customer type and custom apps; Shopify’s developer changelog on Shopify Scripts deprecation; and Shopify’s Australian pricing, checked November 2026 (rechecked 8 November).

Common questions

Which Shopify plans include B2B?

Since 2 April 2026, every plan from Basic up includes the B2B basics: company profiles, payment terms, volume pricing, vaulted credit cards and up to three active catalogue assignments across B2B markets. Shopify Plus adds unlimited catalogues, catalogues assigned directly to a company for customer-specific pricing, and deposits and partial payments. Below Plus, B2B catalogues need the new Shopify Markets.

How do B2B customers log in to a Shopify store?

Through customer accounts, which you must turn on to use Shopify B2B. Legacy customer accounts cannot be used for B2B customers and orders. Buyers enter the email address linked to their company location and a one-time code sent to that email, with no password. Once signed in they see their B2B prices, order history and outstanding payments, and can reorder a past order.

What payment terms does Shopify B2B support?

Net 7, 15, 30, 45, 60 or 90 days, due on fulfilment, or a fixed date on draft orders. Terms can be set per company location, per company, in bulk or on a single draft order, and payment reminders go out through Shopify Flow. Deposits, partial payments and payment requests per fulfilment are Shopify Plus only. End-of-month terms are not one of the options.

Can I run wholesale and retail in the same Shopify store?

Yes. Shopify supports one store for both B2B and direct-to-consumer sales. Retail shoppers see your normal prices and logged-in trade buyers see their catalogue. Products can be kept B2B-only by leaving them in a catalogue but off the online store. Showing different theme content to B2B and retail customers in the theme editor is a Shopify Plus feature.

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