Case study, Website
Turning an enterprise content leader's website into a lead engine for GPSL
- Project type
- Website Design and Development
- Our role
- Discovery · Design · Development
- Technology
- WordPress
GPSL (Global Product Solutions Limited) is a leader in enterprise content management for complex industries. Shakewell reimagined their digital brand and built a high-performance WordPress website to support user engagement, lead generation, and content discovery.
The problem
GPSL is a globally trusted provider of content management solutions for technical industries (aerospace, defence, manufacturing and government) the same world our own technical publications practice serves. Despite that reputation, the website failed to reflect the scale and sophistication of the business: an outdated brand presence, navigation that made resources and contacts hard to find, and limited support for marketing and lead generation.
Our approach
We set three objectives, elevate the brand, overhaul the UX/UI, and enable lead generation. An in-depth discovery phase remapped the user journey, and the new WordPress site pairs bold messaging blocks and a dark/light toggle with streamlined architecture, flexible campaign landing pages, styled Zoho form integrations and embedded live chat.
The outcome
A clean, high-performance platform that mirrors GPSL’s technical excellence while supporting marketing, support and content discovery, not just easier to use, but a more accurate reflection of who GPSL is today.
Related services: Website Development, UX / UI Design, Technical Publications & Structured Content
Industry: Regulatory & Publishing
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